Airbnb is using its Icons campaign to make sure customers think of them when they’re ready to book their next getaway experience.
IKEA’s Ad for Parents
IKEA calls it the “Proudly Second Best” campaign.
Making Manischewitz Cool for Passover
Manischewitz’s new look and feel attempts to pull off a delicate balance: appeal to a broader audience without alienating longtime customers.
Masters Swag and Marketing Exclusivity
Merch for golf’s legendary course and most popular tournament is not available online or at any other retailers — for good reason.
Campbell’s Warms Up its Value Prop
Campbell’s has been selling soup for a long time. The company hit on a new value proposition for a recent campaign.
Thinking, Fast & Slow
It took a career’s worth of data for Daniel Kahneman to prove that people don’t use data to make decisions.
Dollar Dog Night Drama
The Phils announced promotional events, including Hatfield Phillies Franks BOGO Nights. Fans quickly read between the lines – BOGO hot dogs meant no more dollar dogs.
Waiting on Charlotte
A mysterious stingray pregnancy offers lessons in managing expectations when all eyes are on your brand.
Braithwaite Communications Names Jason Rocker President
Longtime Braithwaite agency veteran and trusted advisor to assume new role.
In Defense of Comic Sans
No font is so widely recognized – or reviled – as comic sans. But disparaging the font itself betrays a fundamental misunderstanding in what makes a good typeface.
A Style Guide for Presidents’ Day
Most states recognize the third Monday in February as a holiday. But what exactly they’re celebrating – and what they call it – is all over the map.
Elmo Checks In on Twitter/X
Good social content isn’t always about pushing a product or a perspective. Sometimes it’s about starting or joining a conversation that has meaning.
Taylor Swift by the Numbers
With big stories everyone is talking about, there are creative ways for brands in almost any industry to use smart marketing to join the party.
Facebook Turns 20
Facebook shaped how social media works (and how it makes money). If you’ve scrolled a news feed, scoped someone’s timeline, or liked a post today, you can thank Facebook.
Barilla’s Pasta Playlists
There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
Marketing the Tank Museum
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
Marketing the Shape of a Drink
When you order a drink, you’re probably not thinking about the glass it comes in. But many restaurants have found that it has a big influence on who orders the drink.
Did Coca Cola Invent Santa Claus?
Santa’s true origins are a mix of traditions and inspirations.