让我们面对现实吧.
太久了, firms have relied on a static list of features and benefits to magically motivate busy audiences to suddenly pay attention, ignore their fear of change and sign up for their offer.
剧透警告
它不起作用. Turns out people don’t want to be messaged. They want to be moved. What works is a brand story – a cohesive compelling narrative, with the customer playing the hero.
品牌的故事 tap deeply into the interests and issues of your audience, fusing facts with feelings. They do the hard work, reframing how your audiences see their world – disarming skepticism, 建设支持, motivating action.
“Effective Marketing is no longer about the things that you make or the services you sell, it’s about the stories you tell.”
休·布雷斯韦特
CEO, Braithwaite Communications
This isn’t just a hunch. It’s proven science. The human brain is wired for story. Our finely tuned neural networks process, store and share knowledge – in neat narrative structures.
When key messages are crafted into stories, they create ownership— engaging more of the person with more of the message. When people own information, they tend to identify with it, share it and act on it. And isn’t that what you really want your branding efforts to do?
We don’t just polish up logos, or spruce up websites. We move markets and shape mindsets. We unearth smart and strategic stories that help clarify, simplify and amplify your brand’s value.
Our Custom 品牌 Framework
We’ve developed a powerful framework for successful brand stories.
Our proven process finds the “best truth” of who you are and crafts it into a compelling narrative that creates deep, personal and enduring connections with the people who matter most. Our proprietary model is based on the three elements of effective human persuasion.
照明
An insight (new facts or perspective) that reframes the way audiences see their issues – heightening demand, relevance and urgency for your offering.
分化
Your unique approach that more effectively solves your audiences’ issues – expressed with specific tangible proof points.
邀请
A no-risk or low-risk next step that offers a glimpse of your ultimate value. An easy call to action that lets them further connect with you before they sign-up, 加入, 申请或购买.
Our Brand Story Process
We build this proven format with a proprietary branding experience that brings your unique brand identity to life.
De-thinking, Free-thinking
& 反思
Our process begins with a group kick-off to align on goals, deliverables and deadlines and walks you through ways to de-think, free-think and re-think your brand story.
Immersive Research
We apply our journalistic skills and do a deep dive into the competition, 热门话题, issues and key influencers shaping your market. For deeper insights, we survey key audiences to uncover deeper value prop perceptions, buyer journey pain points and unmet needs.
Unique Story ThinkTank Sessions
Armed with insights, we lead your brand team through an energetic, idea-filled group session, called Story ThinkTank™. We ask pointed questions, 扮演记者, 侦探, 分析师, skeptic and devil’s advocate to help bring your brand story to life.
你的品牌故事
With your new brand story articulated and approved, we work hand in hand with your team to activate it. From a website launch or content marketing program to a PR campaign or internal engagement push, we’re your partners in bringing your story to life with the audiences and channels that matter most to your business.
图形 & 数字设计
Supporting our media efforts is our award-winning in-house creative team. Our designers work directly with our content marketer news teams to develop a full arsenal of graphic and digital designs that create a complete and compelling visual identity, bringing messaging and media materials to life.
40%
Of brain nerves are connected to the retina
90%
Of everything that comes to our mind is given by visual stimuli
65%
Of the population are visual learners
可交付成果 & 应用程序
全部重新树立
标志
风格指南
Designed articles, ebooks and white papers
Social media graphics
信息图
年度报告
销售抵押品
网页设计
登陆页面
动画
视频
电子邮件模板
插图
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